Is Innovation an exercise in creativity or synthesis? A post by Innovating to Win blog lays out a compelling argument that:the
The vast majority of innovation is not driven by pure creation; it
is driven by synthesis, a particular form of creation that builds on
the existing to make something which is new.
I’d like to add that innovation is driven by synthesizing
interdisciplinary ideas as well as synthesizing the old and new. So to
extend Todhunters point, innovation can be driven by the synthesis of seemingly unrelated ideas that builds on the existing to make something which is new.