I took my daughter to a birthday party at Chuck E. Cheese’s that started at 11:00 this morning. Of course we had to drop off some dry cleaning, purchase the birthday gift, and find our way across town. We made it there with about one minute to spare. We were the first or second guests to arrive. (I should try being fashionably late every now and then).
I meant to stop at a coffee shop on my way there, but I ran out of time–and I was not too happy about it. As I was sulking about not getting my Cafe Americano (black), I thought to myself how much Chuck E. Cheese could benefit from selling good Coffee.
Think of what a little Starbucks could do to Chuck’s image. The average parent would probably guide their children to Chuck E. Cheese over its competitor if they served (non-alcoholic) trendy adult drinks. I also think that a different demographic would show up more often (more soccer moms) if they knew they could make their children happy AND get their Starbucks fix.
Of course, Starbucks or Chuck will have to come up with a spill-proof container, so coffee spillage can be kept to a minimum- or only offer iced coffee drinks. Any thoughts?